They say greed and fear are the drivers of the stock market. The two aspects of human psyche coupled with benevolent sentiments and pluralistic attitudes only lead to further liquidity, the m-commerce way.
The rediff article talks about Rs 18 crore being made from customers through the much hyped SRK featuring “kya aap panchvi pass se tez hain?” Entertainment aside, this sitcom will give viewers the opportunity to bid for places and try their luck. Somebody calls it gambling, but so what? We all take risks in so myriad ways.
The surge of mobile phones has allowed the entertainment media to make money. The so many reality shows that ask for your “votes”, which you can cast through sms to 5 digit numbers. Contestants fighting against each other result in people (and their sms’s) fighting for the top spot in this seemingly democratic set up.
And people don’t mind it. They treat it as a small price to pay for the entertainment. And irrespective of who wins the game (can range between ages 6 to 80), the telecom industry is having a good time with their value added services raking in the bulk of the revenue.
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